August 18, 2017

Why You Don’t Live like a King

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By Dennis Omukunde

As a customer is pursuant of his/her needs, wants and desires he/she is likely to miss a step and compromise him/ herself? Apparently, it happens with instances we are susceptible to and relate to in variety of ways. This comes into being as a result of a myriad of reasons some of which are inevitable while others are not. However, the customer has to make a choice in the best of his/her interest but will hardly do so either way.

The customer may lose his/her credibility in the market by failing to appreciate and recognize what is a quality product for a cheap product. This is something that we are unprecedentedly prone to in view of the fact that one could be limited monetarily. Limitation in terms of finance may be due to high inflation levels experienced in the economy, less remuneration which is not correspondent to one’s spending, impulse buying and failure to consider certain basics such as budgeting.

A practice that is likely to make the customer lose touch with their purchasing power is failure to prepare and structure ones spending. Regardless of one’s salary inconsiderate budgetary plans for random purchases will find one buying those that he/she hardly needs and failure to buy those that he/she needs for example, purchasing a car while one is need of a better house, proper dress code and healthy food.

A major challenge that we are grappling with in Kenya as a developing country (and that is experienced in developed countries as well) is preference to unhealthy foods and poor eating habits due to their cheapness yet in the long run the financial cost may be proportional to one who observes healthy eating habits. Correspondingly, this explains why as a developing nation so many fast food chains are setting foot in Kenya since it has been elevated to a middle class economy and thus a change in preference from healthy foods. Slowly by slowly customers cede ground to quick foods explaining why supermarkets may opt to offer cooked food instead of the ingredients for cooking closer to the entrance. So frustrating.

Poor or little pay especially for junior staff in an organization limits or restricts them from spending as they would oblige. Likewise, they are therefore compelled to leave within their means where they may spend more on key basic necessities and fail to probably acquire whatever else he/she could need. This could reiterate why they may do away with certain things in preference for others and strive to live a fairly good life. For instance, they may opt to walk to work but ensure there is sufficient food for everyone at home i.e. the family.

In summary a myriad of challenges that are bound to arise may make a customer to cede ground for quality in preference to make ends meet. Here he/she is prone to forfeiting a good or service for another. On the flip side others may compromise various pertinent issues at the expense for others for instance Kenya being a middle income nation there is a high preference for fellow Kenyans to often purchase foods and therefore compromise their health something that they would have averted if they opted and purposed to consume healthy foods. A practice that may seem imprudent is failure to plan spending this is a likely catalyst to impulse buying and wasteful spending where one purchases what he/she does not need instead of an imperative necessity. All the above stated instances and others often place the customer in an offside position and therefore demean his/her position as the king/queen due to her purchasing power which is the greatest variable in the market.

As a customer is pursuant of his/her needs, wants and desires he/she is likely to miss a step and compromise him/ herself? Apparently, it happens with instances we are susceptible to and relate to in variety of ways. This comes into being as a result of a myriad of reasons some of which are inevitable while others are not. However, the customer has to make a choice in the best of his/her interest but will hardly do so either way.

The customer may lose his/her credibility in the market by failing to appreciate and recognize what is a quality product for a cheap product. This is something that we are unprecedentedly prone to in view of the fact that one could be limited monetarily. Limitation in terms of finance may be due to high inflation levels experienced in the economy, less remuneration which is not correspondent to one’s spending, impulse buying and failure to consider certain basics such as budgeting.

A practice that is likely to make the customer lose touch with their purchasing power is failure to prepare and structure ones spending. Regardless of one’s salary inconsiderate budgetary plans for random purchases will find one buying those that he/she hardly needs and failure to buy those that he/she needs for example, purchasing a car while one is need of a better house, proper dress code and healthy food.

A major challenge that we are grappling with in Kenya as a developing country (and that is experienced in developed countries as well) is preference to unhealthy foods and poor eating habits due to their cheapness yet in the long run the financial cost may be proportional to one who observes healthy eating habits. Correspondingly, this explains why as a developing nation so many fast food chains are setting foot in Kenya since it has been elevated to a middle class economy and thus a change in preference from healthy foods. Slowly by slowly customers cede ground to quick foods explaining why supermarkets may opt to offer cooked food instead of the ingredients for cooking closer to the entrance. So frustrating.

Poor or little pay especially for junior staff in an organization limits or restricts them from spending as they would oblige. Likewise, they are therefore compelled to leave within their means where they may spend more on key basic necessities and fail to probably acquire whatever else he/she could need. This could reiterate why they may do away with certain things in preference for others and strive to live a fairly good life. For instance, they may opt to walk to work but ensure there is sufficient food for everyone at home i.e. the family.

In summary a myriad of challenges that are bound to arise may make a customer to cede ground for quality in preference to make ends meet. Here he/she is prone to forfeiting a good or service for another. On the flip side others may compromise various pertinent issues at the expense for others for instance Kenya being a middle income nation there is a high preference for fellow Kenyans to often purchase foods and therefore compromise their health something that they would have averted if they opted and purposed to consume healthy foods. A practice that may seem imprudent is failure to plan spending this is a likely catalyst to impulse buying and wasteful spending where one purchases what he/she does not need instead of an imperative necessity. All the above stated instances and others often place the customer in an offside position and therefore demean his/her position as the king/queen due to her purchasing power which is the greatest variable in the market.

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