July 24, 2017

Samsung Launches Galaxy S6 and Edge in Kenya

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By Etaarifa Contributor

Samsung Electronics East Africa has introduced two of its latest mobile devices into the Kenyan market. The Galaxy S6 and S6 Edge are expected to start retailing tomorrow, with the Galaxy selling at Kshs.70,000 and the S6 Edge at Kshs.90,000.
The phones come in various colours among them white pearl, black sapphire, gold platinum, blue topaz for Galaxy S6 only and green emerald for Galaxy S6 Edge only, with storage options of 32GB, 64GB and 128GB.
“Its functionality is second to none. With the all new LTE Galaxy S6 and Galaxy S6 Edge, Samsung is offering what’s next in mobility, along with a new standard to drive the global mobile agenda,” said Robert Ngeru, Vice President Samsung Electronics East Africa.
The devices are mounted with a 5 Megapixel front camera and a 16 Megapixel rear camera meant to provide superior image quality under a variety of lighting conditions.
The Galaxy S6 and Galaxy S6 Edge also have a faster wired charging, 1.5 times faster than the Galaxy S5, providing about 4 hours of usage after only 10 minutes of charging further improving on its energy efficiency.
The devices are built on the upgraded Samsung KNOX, end-to-end secure mobile platform, offering defense-grade features for real-time protection from software attacks.
Samsung has so far registered over 500 per-orders for the devices, which is a reflection of beyond-expectation performance in the global market.
The excellence of the new devices continues to send shocks to Samsung’s global competitor Apple, who sold 74.5 million i Phones in the calendar fourth quarter of 2014. Samsung manufactures the A9 processor chips also used by Apple, and the S6 beyond-expectation performance is likely to hurt supply of the chips to Apple as Samsung prioritizes on its new devices.
As reported by Yahoo Finance, KGI analyst Ming-Chi Kuo says that Samsung is expected to raise its shipment guidance for both the S6 and S6 Edge for the full year by roughly 40%, to 50-55 million units up from 35-40 million units, and therefore likely to favor its own phones over those of Apple.

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