September 25, 2020

Lenovo Appoints Marc Godin to Head Middle East & Africa Region


By Nina Mulamba

Marc Godin has been appointed by Lenovo as the Vice President and General Manager MEA to immediately lead the company’s business in the Middle East and Africa (MEA) region. Marc succeeds Oliver Ebel who has moved to head up Lenovo’s smartphone business across EMEA including both Motorola and Lenovo smartphones and wearable technology.

Commenting on his appointment, Europe, Middle East and Africa (EMEA) President and Senior Vice President Lenovo Group Eric Cador, said, “The MEA region continues to be a critical part of EMEA in terms of both our growth ambitions and the opportunity it presents. We are number 2 in PCs with 19% market share; have a reinvigorated enterprise business following the acquisition of System X from IBM last year, and have an incredible platform for growth in mobile with both the Motorola and Lenovo brands in the region. Marc’s experience and track record of growing businesses is the perfect leadership we need in MEA to build on the success of Oliver.”

Marc Godin Lenovo

Marc Godin, Lenovo Vice President and General Manager Middle East and Africa

Prior to this appointment, Marc was the Vice President of the UK & Ireland region where he took the PC business from 11.9% two years ago to today’s 18.2% and a clear second position. Most notably Marc led the charge in Lenovo’s consumer ambitions, presiding over a growth trajectory from a mere fifth position in consumer PCs two years ago to today’s second position of 19.4%, more than doubling the market share in that time.

Before his UK & Ireland role, Marc led the Enterprise and Public Sector business at Western European level. The role saw him spearhead the turnaround of the company’s commercial business – growing revenue up to 55% in two years and turning a previously loss-making division into the most profitable business area at that time.

Marc’s 28 year career includes sales, marketing and supply chain leadership roles in both Lenovo and IBM across PCs, enterprise and public sector.

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