By Etaarifa Contributor
Guaranty Trust Bank Kenya (GTBank) has launched the country’s first platinum MasterCard; an announcement that is expected to contribute to the growing use of electronic payments in Kenya.
Ms. Ibukun Odegbaike, Managing Director, GTBank, East Africa says: “The GTBank Platinum MasterCard enables us to provide our affluent customers with a financial product that meets their constantly changing banking needs. We are passionate about innovation and pleased to work with MasterCard to develop market relevant payment products and solutions.”
Kenya’s growing middle class has made the country attractive to many international investors looking to tap into the increased consumer spending and appetite for various luxury goods and services. The GTBank Platinum MasterCard is recognition of the unique and dynamic needs of this segment of Kenya’s consumer market and of the growing sophistication in electronic payment requirements.
According to GTBank, this product further underpins its unremitting commitment to creating value for its niche market and differentiating itself through unique products with priceless privileges including access to a range of special dining, travel, entertainment and other unique offers and experiences through the MasterCard Priceless Africa platform.
“The launch of GTBank’s new Platinum MasterCard is a commendable step in Kenya’s evolution into a cashless society, especially as it provides a wealth of benefits that will encourage cardholders to further use electronic payments over cash,” says Ms. Odegbaike.
GTBank Platinum cardholders can use their cards to transact at millions of merchants and ATMs in Kenya, and around the world where MasterCard is accepted. With chip and PIN technology, the GTBank Platinum MasterCard product secures consumers’ payments and guards against unauthorized transactions.
“MasterCard has been at the forefront of the fight against fraud for nearly 50 years, and electronic payments remain the safest way to pay. As technology and payments methods evolve, we are focused on ensuring that, through everything we do, we keep safe and secure payments as the fundamental promise all of our cardholders and customers can expect from MasterCard,” says James Wainaina, Vice President and Area Business Head, MasterCard, East Africa.