By Etaarifa Contibutor
In a move to bring the Apple brand experience and converging technologies closer to consumers, Apple in partnership with Netsol, a local electronics distributor has today officially opened the first Apple Experience Centre in East Africa.
Located in Lavington Mall in Nairobi, the dedicated Apple Experience store which was set up in partnership with Apple will retail the complete suite of Apple products from iPhones, iPads, Macs and other accessories.
Speaking during the launch, Netsol Managing Director, George Towey said, “We are pleased to be partnering with Apple to bring their products closer to our consumers in Kenya. We believe that a visit to the Netsol Experience Centre will open our customers’ eyes and hearts to one of the world’s most iconic brand as they will not only experience the latest and most stylish Apple products but also get to interact with our able technical team on related technologies and applications.”
The opening of the Ksh. 15 million experience store, which coincided with the launch of iPhone 6-S and iPhone 6-S Plus, is part of Apple’s strategy to foster after-sales services for its flagship products across the region.
The iPhone 6-S will retail for USD 850 and iPhone 6-S Plus will retail at USD 900 for the 16GB variant, while the 64GB and 128GB variants will be vary respectively. All costs are subject to government added tax, price details can be sought when one visits the shop at Lavington mall.
The iPhone 6-S and 6-S Plus comes with a new 12-megapixel rear camera that also supports 4K video recording. The iconic phone also features new ‘live photos’ that let you capture audio to go with your ‘photos’, including frames just before and after the moment you capture. They also come with a new Touch ID fingerprint scanner that’s twice as fast as conventional competitors.
“As a business we have embarked on a growth journey that will see us open up an additional store in Two Rivers in Q1 in 2016. As a local dealer we are keen on not only growing the Apple market in the region but also deliver the ultimate Apple experience to our customers,” said Towey.
He further explained that, “This investment demonstrates our long term affiliation with Apple and our growing optimism regarding the region’s business prospects. We are proud to be associated with a trusted brand such as Apple and we ready to latch onto the company’s continued innovation and steady growth,” he concluded.