By Biko Rading
Airtel, a telecommunication service provider in Kenya and Trace TV have unveiled season two of the music competition, “Airtel Trace Music Star” (ATMS).
Renowned American vocalist and songwriter, Keri Hilson,is the mentor in this year’s music talent show.
Speaking at the event, Airtel Kenya CEO Adil El Youssefi said, “We are pleased to partner with TRACE to bring to you season two of the Airtel TRACE Music Star where we are once again providing an exciting platform for Kenyan youth to showcase their talent in Africa’s “coolest” music competition. This underscores our commitment to creating platforms that celebrate and reward young, talented people.”
On his part, TRACE TV’s Senior Vice President for Eastern Africa Steve Agutu said, “Last year the competition received 2.3 million calls into the dedicated telephone line. We are indeed delighted to partner with Airtel and leverage our knowledge of the music industry for the launch of Season 2 which will be bigger and even better.”
In its second season, this year’s Airtel TRACE Music Star competition will see Niger join Kenya, Democratic Republic of Congo, Gabon, Ghana, Madagascar, Malawi, Nigeria, Tanzania, and Zambia as the newest African territories to enter this year’s competition. The best singing talent in each territory will be identified, rewarded and put in competition to run for the title of best African music talent.
The launch which comprised of a press launch followed by a star-studded party was well attended by top celebrities and influential people in the music and art industries including Sauti Sol, ATMS season 1 winner Benjamin Webi, Phillis (Phy), Atemi Diva, Wyre, Chris Adwar- the three who are part of the judging panel for season 2.
The Kenyan winner stands a chance to win Ksh 1.5Mat the Kenya finale and thereafter, qualifies to compete in the grand finale where the ultimate prize comprises a mentorship program with multi-award winning American singer-songwriter Keri Hilson in Atlanta. The winner will not only star in their own music video alongside Keri Hilson; he/she will get an opportunity to record a duet with the “Knock You Down” songstress, as well as receive a signed contract with a major music label and worldwide media exposure through various TRACE’s platforms.
Also, the first and second runners up will take home an iPhone 6s Plus + Kes 100,000 and the 3rd winner will be taking home a Samsung 6 Edge and a Cash prize of Ksh 50,000.
In Season one of the competition, Benjamin Webi was crowned as the winner of the Airtel TRACE Music Star competition, Kenya edition. The fiercely contested finale, which garnered a record viewership, saw Phillis Mwihaki come in at a close second with Trina Mungai bagging the third position.
The grand finale will be held in Lagos in June this year.
You can be part of the Airtel Trace Stars Kenya conversation through following the @Airtel_KE Twitter account and by liking the Airtel Kenya page on Facebook. #AirtelTRACEStar